At the intersection of our Foundation and Heritage
The gift we have been given is the integrity of Private Client Group along with the heritage of a remarkable 70 years local Russ Lyon brand along with 270 years of Sotheby’s standing Legacy. The seller benefits from our tradition, character, and equity of our combined collaboration of solid brand as well as our reputation for exceptional service. We have provided solid client commitments both here locally and of course across the globe. Private Client Group advisors can service your entire worldwide real estate portfolio, we welcome and value your consideration.
- Staging
- Photography
- Video
- Publication
- Your Story
Artisan Staging
Artfully Uniting Extraordinary Homes with Extraordinary Lives is not a slogan, but is our brand’s vision and truly part of the brand value. It’s imperative to understand that maintaining and reflecting upon this remarkable brand can only happen when we ALL commit to professionally prepare and stage all of our listings before placing them on the market. Sotheby’s International Realty® is viewed as an aspirational brand by serving fine homes in all price ranges. It’s also a mindset, our quality photography, storytelling home videos, market knowledge, marketing strategy and follow up calls that far exceeds other brands performance over any other company.
Quality Photography
It goes without saying that prior to photo shoot, discover the unique and specific features and desires of the home. As the old saying goes, “you cannot answer their prayers if you don’t know what they are praying for.”; capture those shots then write a brief description of them. Our list of seller questions can quickly build enough interest so the buyer can sense you’re answering their prayers.
Videos that Tell the Story
It is tempting to describe the benefits of making a video; When asked “How will I benefit from a video?” I would simply include, if a picture is worth a thousand words, then who many words have we placed out without video marketing? Plus 99% of internet users click on a video first before viewing a photograph.
International Publication
It’s highly likely that our buyer may not be a local buyer, by maximizing your properties exposure nationally and internationally is paradigm. Our exposure will be in front of buyers who can afford your home… sometimes that perfect buyer is on the other side of the country or world reading their latest edition of Robb Report or Architectural Digest; perhaps has purchased or will be selling his/her Art and Wine through Sotheby’s Auction House or is reviewing the latest trends within LUXE, VOGUE, HIGHLINE AUTOS or PRIVATE JET magazine or website. We don’t wait for them to find us, we put our listings in front of the largest possible pool of ready, willing and able buyers. You’ll find us within these portals: Sotheby’s Preferred, Financial Times, Wall Street Journal, International New York Times, Barron’s – Penta, Country Life, Luxury Properties Magazine, Ocean Home, Boston Magazine, Robb Report, Sotheby’s Art & Home, The Sunday Times of London, Bloomberg Markets, LUXE Magazine, Modern Luxury along with many on-line sites.
Internet and Social Media
Marketing Influential Connections: Social Media is about connecting people and cultivating relationships. We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe.
Prospective buyers gather a wealth of information on social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. Social media is designed to be an addition to Private Client Group brand’s overall online marketing strategy to drive more consumers to our listing website and provide more opportunities for our sellers’ property exposure.
Homes Sold by the Private Client Group
Tell Your Story
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