A new article shared online in the Phoenix Home + Garden Magazine, features our Private Client Group principal, Frank Aazami.
In the piece, Frank highlights how Arizona’s real estate market has seen a significant boom in recent years and how there has been a doubling in the number of licensed real estate agents in the state. While some may view this as a sign of a healthy and thriving industry, there also comes an argument that the system is in need of improvement.
Frank notes that in order to meet the demands of this thriving market, it is not enough to simply have more agents; we need well-trained professionals who can provide top-quality service and advice. The key to achieving this lies in comprehensive training that includes a deep understanding of the product they are selling, which in this case is real estate. He explains that “only seasoned agents can educate their clients of true market value. An experienced advisor should be able to demonstrate their in-depth knowledge – not just the advertised square footage or the labeled appliance brands in the home. That’s easy.”
Another key point he shares is that “with diminished skills in greater quantity in our real estate industry, everyone loses. In particular, a Seller doesn’t receive the representation their property deserves; and buyers searching for an existing home don’t receive the expertise their search deserves either. In both cases, they get more stress and less performance.”
Read the full feature here.
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